Sunday, January 31, 2016

Chris Bowser No 1 Amazon Seller



We can all bet that we wish to generate an extra passive income but how to do this is the big issue. It could be due to lack of impetus or resources; financial or otherwise. The one thing that stands out however, is that we are never short of ideas or opportunities from which we can generate passive income. One such channel is online marketing. Armed with ideas, patience, dedication and the right strategy and techniques, you are certain to make it. “But I’m not tech savvy”, you say! Though that may be trueand that is why Chris Bowser, a top Amazon Seller, is a friend to many.



Born into an entrepreneurial based family, business and success was but a daily meal to him. Through experience, both personal and from family and friends, he has learnt the ropes of successful take off for online marketing. Through training and mentoring, he has earned a name in this niche rising through to be a top amazon Seller. Dedicated to uplifting others to meet their financial goals, he has developed a blue print –method and strategy- geared towards making you amass this same knowledge. All these, in an effort to avoid the “rat race” as depicted by Robert Kiyosaki. So what is his secret?
This could come as surprise to many, but believe you me, he is an open book. He believes that there is enough wealth to satisfy all. That is why he is more than generous to share his experience and techniques to all who care to ask. Through entrepreneurship conferences and online programs shares, Chris Bowser, has maneuvered his way to be the best in Amazon selling. His products and tools are brands with reputable presence. He has traversed numerous countries from which he has helped over 30,000 entrepreneurs establish and promote their Amazon products and services. So exactly what do I need?
The product or service and internet access. You are kidding right? A big no, damn serious just that and some zeal and passion to be a success is all that you need. But I have so many questions some of which seem stupid. To Chris Bowser, no question is too small or stupid to be answered. As long as it will help put things into perspective with regard to selling in Amazon. His willingness to respond to such questions posed to him is as a result of a deep seated urge to better the lives of fellow humans.
Tried and proven, Chris Bowser’s methods are from experience. Unlike those who preach water and drink wine, this top Amazon seller is a pragmatic person. His experience and success has served as useful bridges for many. His unwavering conviction that we can all overcome financial hurdles through online marketing such as Amazon selling as always been an encouragement to starters. So don’t be left out either, try Bowser’s tried and true methods to replicate his success in Amazon selling.

Thursday, January 21, 2016

Reblogging From Wikipedia, the free encyclopedia

Reblogging (or, in Twitter parlance, retweeting) is the mechanism in blogging which allows users to repost the content of another user’s post with an indication that the source is another user.

It was first developed by Jonah Peretti at Eyebeam Art and Technology Center‘s R&D program under the project ‘Reblog’ (from where the term originates) as an open-source tool for individually-run blogs.[1] Tumblr then built it into their social network for re-sharing posts within the network, and similar features (“Retweet” on Twitter, “Share” on Facebook) then followed.

For a number of microblogging and social networking services, reblogging has become a means of both social bookmarking and user commentary; unlike social news services like Digg, Slashdot and Reddit, however, reblogging typically does not involve a centralized “front page” to which the highest-ranked post is appended.

Reblogging (and the increased attention paid to the indexing and encouragement of reblogging) has become a major feature of many social networking sites and content-hosting services, and it has also become a potent means of secondary content promotion and audience measurement whereby links to external content are syndicated across multiple profiles and the reposts are indexed as a measurement of currency and relevance.

Click here to read full article Original Post in Wikipedia




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chris Bowser

Amazon Top Seller Chris Bowser

Online marketing is an area that not everybody understands what it means or even how to use it to make use of it, but not Chris Bowser. He is one of the top sellers online, especially using Amazon and he has made his method known to interested people all over the world. He doesn’t just keep his trade secrets to himself, but he shares them all with everyone and has so far traveled to 18 countries to do so!

Not only that, but he is one of the best earning online sellers and he has been doing this for more than 17 years. During that time he has earned over $40 million from selling his various products, including some of the top name and private names. This strategy that he uses is one that is easy to use and can be used by anyone who can access the internet and has the products to sell.

During the last year his company and him have earned around $8 million in online sales through the top online sites with this method. He attends numerous conferences every year and there he gives talks about his experience and his method. However, that isn’t all he does, but he also answers any questions that might come from the audience, so make sure to attend the next one that is near you.

When it comes to learning how to tell items online, why not learn from one of the world’s leading online sellers? You can learn so much from him and he isn’t afraid to help you, so start the planning process now and get there. You can make plenty of money through these methods that will allow you to quit your job or reach any other financial goals that you might have set for yourself and your family.

Chris Bowser




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chris Bowser

Chris Bowser Amazon Best Sellers

Not everyone is into online marketing, nor does everyone know what it can do for you or even how to use it. However, one of the best people that can help teach everyone to learn about it is Chris Bowser. He has been doing this for over 17 years now and he has travelled to over 18 countries to explain his methods to anyone who wants to listen. He makes sure that anyone who has questions can get them answered and that they can all start earning money through selling things online.

He is one of the top online sellers and during the last year he has earned some $8 million and a total of $40 million during the entire time he has been doing this work. He sells some of the most popular name brands, including private ones and the most beloved by the customers. He has a particular strategy that he uses and it can be used by virtually anyone who learns it and has access to the internet.

Chris Bowser attends plenty of conferences every year, which means he is able to interact with those who want to learn his methods and help everyone to learn. Not only that, but he is extremely devoted to helping everyone learn and helping them to start earning the money that they deserve using his tried and true methods.

Chris Bowser has been helping people to learn for years and he won’t stop doing so because he truly enjoys helping people. He is more than willing to share his methods with anyone who is willing to listen and take them into consideration. He will also answer any of the questions that are posed to him about his methods, regardless of how small or big they might be or how stupid they might seem to the customer.

Chris Bowser




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chris Bowser

Chris Bowser

When it comes to knowing who is one of the top players in making online marketing what it is today, then one of them is Chris Bowser. For the last 17 years he has been working in this area and has been refining his strategies until they are perfect and he has managed to sell products that are worth some $40 million. Also, on top of that he has created one of the simplest methods for the selling the various products, including some of the most beloved and private name brands.

Not only that, but with this type of work that he is doing he has traveled all over the world to train and teach those who are interested in learning his trade. He has visited some 18 countries all over the world and taught numerous people to do what he does through various conferences and other methods. During the last year his company has earned a whopping $8 million in his online sales through the top online retailers. You can learn from him and you can start earning money to create dreams and memories with your family.

These ways that he sells his products online can be used at any of the online retailers, including some of the top ones, such as Amazon. You should start finding out what you are passionate about and start finding and collecting some of the most desired objects that you can sell. Go ahead and start looking, purchasing and selling everything that you can find to start out this work.

Don’t worry because if you have any questions, then you will be able to get them answered, especially if you attend any of the conferences that he visits. The method is extremely simple and anyone can learn it and use it to make plenty of money in a quick manner.

Chris Bowser



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Tuesday, January 12, 2016

Pruning Your eCommerce Site: How & Why

Posted by Everett

If there has been one “SEO tactic” that we’ve seen work consistently throughout 2015, it’s the idea of pruning underperforming content out of Google’s index.

Sometimes it is a result of outdated SEO tactics like article spinning, or technical issues such as indexable internal search results or endlessly crawlable faceted navigation. Other times there are thousands of products with little or no content, or manufacturer-supplied product descriptions. This is why it’s important to make distinctions between pruning off the site (i.e. removing) and pruning from Google’s index (e.g. a “Robots Noindex” meta tag).

In order to find these opportunities, it helps to first perform a Content Audit. This is not a how-to guide for doing content audits. For step-by-step instructions, refer to this tutorial here on Moz.

But there are some differences between auditing eCommerce content compared to other types of content, like blogs or resource sections. For example, when we use the phrase “eCommerce Content Audit,” we’re limiting the analysis to “catalog” content (i.e. Home, Categories, Products, and a few others). More content auditing tips specific to eCommerce websites can be found in the resources section at the end, and in this blog post.

Again, this isn’t a guide for doing content audits. Think of it more as a guide to pruning eCommerce catalog pages, which we find is the most important outcome of many such projects.

Why you should consider pruning your eCommerce site

There are two specific case studies below, which do a pretty good job of answering this question. But, if you don’t mind, allow me to draw a few parallels first.

Image (without text) from Gratisography.com under Creative Commons Zero license.

Pruning is something that occurs naturally in a variety of ways, from dead limbs and autumn leaves to the development of our adolescent brains. Without pruning, systems tend to get bloated and dysfunctional. That’s why if you don’t take the time to maintain your indexable content inventory by pruning it, Google will do it for you — sometimes at a great cost to overall traffic and revenue for the entire site.

Synaptic pruning = (Use it or lose it)

Even the human brain prunes itself. This plasticity is one of the reasons we dominate the planet. We’re adaptable. We grow new connections when we need to, and prune the rest as time goes on. This is probably the biological origin of the phrase “Use it or lose it.”

Bookmark product image from Black Heart Letterpress on Etsy. Amazing and unique bookmarks.

At different times in our lives (6 months to 2 years old) we need to soak up as much information as we can. But most of the time we need to focus on what’s important to each of us and let certain things, like riding a skateboard and 80% of what we learned in high school, go by the wayside. You can’t keep scaling up forever. At some point, there needs to be a scaling down.

When it comes to nerve cells making and losing connections based on how often they are accessed, “Use it or lose it” describes the situation perfectly.

In terms of eCommerce content, “use it” applies to your visitors. If users are not visiting, linking, sharing, or buying that product, you might consider losing it.

Tree pruning = (Remove it to improve others)

Not unlike removing deadweight content from your site, pruning trees involves the careful selection of limbs to remove for the purpose of improving air circulation (crawling) and consolidating light and nutrients (page-level metrics) into the most important branches (pages).

Image courteousy of treeremoval.com, the tree-pruning experts.

For centuries, people have removed inward-facing, crossed, broken, sick, unwanted, etc. branches in order to improve the health of important trees — or at least limit their impact on tree health when harvesting firewood.

So, back to why we should prune our sites of unhealthy content…

Because our sites look like this:

Think of these broken and crossed limbs as the types of thin, duplicate, and low-quality content you’ll find on most enterprise eCommerce sites these days. Or any site, really.

Remember back when you could customize internal search result pages to make them look like landing pages (which you should do anyway) instead of boring search results? And then you could mine the internal search logs for keywords with more than one search to automatically “publish” them simply by giving Google a link (which you should definitely not do)? Or how about “article spinning,” remember that?

Then you probably remember this from around February 2011:

Even simple “white hat” tactics like writing halfway decent content for lots of keyword variations has started to become less effective, and potentially harmful. You don’t need separate pages on your site for “choosing a blue widget,” “how to choose a blue widget” and “choosing blue widgets,” and Google definitely doesn’t need them in their index.

URL pruning = (Improve it or remove it)

When it comes to low-quality content dragging down the rankings of your entire site, “Improve it or remove it” makes the most sense. Removing may involve deleting, redirecting, 404/410 codes, “Robots Noindex” meta tags and other options, depending on the situation. Some of this will be discussed later, but first…

The real reason you should prune your eCommerce site

Assuming you have A LOT more “catalog URLs” indexed than you have categories and SKUs (very common), pruning the site will most likely increase your revenue for a comparatively small investment.

What if I told you this might be the best SEO ROI most large sites could hope to get in 2016?

Case studies

The following two case studies involve real clients for whom Inflow has performed eCommerce Content Audits, including implementation support.

Auto Body Toolmart (Large-scale pruning with a hatchet)

The client, Auto Body Toolmart, had 17,057 pages indexed by Google, according to the Index Status report in Google Search Console. However, the Sitemaps report was showing that Google had only indexed 6,135 of the 25,000 URLs in the XML sitemap. What’s wrong with that picture?

Fewer than a quarter of the pages they wanted Google to know about were indexed. Most of the time this is an architecture issue, like using Javascript frameworks (e.g. angular.js, react.js) without providing a crawl-path to paginated pages. Or like inadvertently blocking directories in the robots.txt file that are important crawl paths, instead of with a <META NAME=”ROBOTS” CONTENT=”NOINDEX, FOLLOW”> meta tag.

And yet, nearly 11,000 URLs were indexed that probably shouldn’t have been.

Most of the time something like this comes down to a technical issue, like non-canonicalized sorting and filtering page URLs being indexed. Upon further inspection, we also correlated major traffic drops with early iterations of Google’s Panda and Penguin updates.

According to our Content Audit Strategies Tool, Auto Body Toolmart falls squarely into the bottom-right corner (extra large site with an existing content penalty).

2015-04-23_0858.png

Clicking on “Focus: Content Audit with an eye to Prune” reveals a more detailed prescription:

“Often, we are unable to bring content quality up to par at this scale. Figuring out what can be improved and removing the rest is key. Get the amount of pages indexed down drastically to improve the ratio of good content pages to poor content pages without having to write thousands of pages of copy. Consider removing or noindexing entire sections of the site, or certain page-types, if they would be considered low-quality, thin, duplicate, overlapping, irrelevant…”

From this starting point, Dan Kern and Tim Hampton (Inflow strategists) were able to move forward in the right direction with what limited information they had, while collecting more information to customize the strategy for this particular client.

The gist of their strategy was this: Prune it down heavily, and build it back up as pages are improved (starting with a prioritized group of 1,300 products).

The store had about 20,000 SKUs. Most of them weren’t getting any traffic because they had thin (one or two short bullet points) or duplicate (manufacturer supplied) product copy.

Dan recommended a lot of <META NAME=”ROBOTS” CONTENT=”NOINDEX, FOLLOW”> meta tags on product pages — 11,000 of them, in fact.

Imagine being this client and taking our word that removing more than half of the site from search engine indexes is going to somehow increase revenue.

As you’ll see, they made the right decision.

A major copywriting project is underway in which we are working with the client to get the top 1,300 of those product pages rewritten — all prioritized and managed via their eCommerce content audit dashboard. This will fix duplicate, thin, and other low-quality content at the rate of about 100 product and/or category pages per month.

Post-pruning results

There was a 31% increase in organic traffic with a 28% increase in revenue (despite 11,000 fewer pages indexed) before one word of copy was improved. The only thing that had been implemented was pruning via <META NAME=”ROBOTS” CONTENT=”NOINDEX, FOLLOW”> and a small disavow file (annotated below).

Organic search before & after

About 11,000 total URLs were removed from the index, yet overall traffic began to increase.
Seasonality would not account for this lift, and YOY traffic was up almost 38%.

Revenue went up over 28% within the weeks following the massive pruning of underperforming product pages.

Sessions increased by about 31% during the same time period.

We kept all of these products in the catalog so as not to lose any selection from a user-experience perspective. Just because a product page doesn’t rank well, doesn’t have any referral or search traffic, and doesn’t have any links does not mean it won’t sell.

Our end goal is to improve the page and remove the “Robots Noindex” tag so it can eventually be found through organic search once it provides a better user experience.

Moving forward

We’re in the midst of the copywriting project at the moment, and expect fantastic results by rewriting about 100 pages per month (as per client’s budget). We’ll let you know what happens. The long term revenue increase from an efficient and affordable pruning of 11,000 products from search engine indexes will more than pay for the copywriting of the 1,300 products Dan marked as “Improve” in the content audit.

There are also nearly 700 category pages that have been marked as “Improve” because they were identified as needing better titles, descriptions, and on-page content. These pages have NOT been removed from the index, and we are working on them in weekly batches. One of the biggest things we will do for categories is to add unique content and optimize those that don’t have intro descriptions.

TL;DR – Auto Body Toolmart

By noindexing pages with practically zero organic search traffic to begin with, we effectively and efficiently (read: hatchet, not scalpel) pruned Google’s indexation of the site.

However, by keeping the pages on the website and findable via internal search and navigation, we preserved the user experience and direct/referral revenue. Allowing search engines to discover and “follow” the URL is also hugely important for crawlability of the entire site, and will ensure faster indexation/ranking of the page once the content has been improved and the page is released back into search engine indexes.

America’s Best House Plans (Content audit combined with link cleanup)

This eCommerce site sells ready-designed house plans direct to consumers. They came aboard after a sharp decline in revenue that was suspected to be linked to the Google Panda and Penguin Algorithm updates.

Tim Hampton started by performing a complete audit to uncover the roots of the problem, and found issues with detrimental backlinks and a high percentage of non-performing catalog pages.

Next, a content audit was performed, which resulted in pruning close to 80% of their catalog pages from search engine indexes.

Post-pruning results

After what seemed like a long wait for Google to release updates and reindex the site, a large upswing in traffic and revenue took place.

This resulted in a 434% increase in revenue from organic traffic YOY. Organic traffic improved 78.48% YOY as well.

ClientBHP_Traffic_1.png

HP_Sessions.png

The downtick at the end has to do with the selected dates. As you can see, both year-lines dip.

Organic search revenue

After a major jump in May and June, YOY organic search revenue settles back into the forecasted goal range for the month of July.

HP_revenue.png

Notation icon indicates the pruning date.

TL;DR – America’s Best House Plans

By temporarily pruning out 80% of the catalog from search engine indexes and cleaning up their link profile, we saw an impressive multi-month lift in traffic and revenue from search followed by a course on-par with last year — despite having fewer indexed pages.

Moving forward

We will be improving product pages as quickly as possible and re-introducing them into the index in batches. We expect steady improvement over the coming months.

Scalpel work

The examples above deal mostly with large-scale content audits in which our “weapon of choice” is a hatchet. This tends to give the most noticeable results worthy of using in case studies.

Most of you probably already have scalpel examples of your own.

You have probably taken a small group of average and/or low-quality pages and consolidated them into one awesome page. Did you lose traffic because you had fewer pages indexed, or did traffic to the much better page outpace that total within the first couple of months? Please share your results in the comments below.

Now that we’ve made the case for pruning, let’s have a look at the different types of pruning options available to us.

Pruning options

Pruning isn’t necessarily synonymous with deleting. There are several different ways to prune an eCommerce website, depending on the specific situation.

Temporarily pruning from the index while leaving in the catalog

You can “temporarily” prune pages out of the index, while leaving them on the site, using the <META NAME=”ROBOTS” CONTENT=”NOINDEX, FOLLOW”> meta tag. This is a good solution for very large sites with a product page copywriting project that is going to take several months to complete.

Example: A product page with manufacturer-supplied content that needs to be rewritten.

Temporarily pruning from the index as well as the catalog

This would be the same implementation as above, while also removing the product from the site’s navigation and internal search results. This way, direct links will continue to lead to the page and Google will continue to crawl the URL (probably less frequently the longer it stays non-indexable), but user experience and SEO best practices are both maintained.

Example: A long-term out-of-stock product page that will return next season, or as soon as you replace that unreliable, expensive vendor who always screws up the drop-shipping.

Permanently pruning from the index while leaving in the catalog

This one could be implemented in different ways, depending on the situation. You don’t want these URLs indexed by Google, but you may or may not want them to get crawled and “followed.” These pages typically serve a purpose, and so user experience (i.e. conversion rate) would suffer if they were to be removed from the site completely.

Example 1: Deep-faceted navigation URLs with multiple parameters.

At a certain point, even “crawling” needs to be cut off (thus, rel=canonical doesn’t do the trick) or spiders could continue creating new URL strings for who knows how long. Apply a “Robots, Noindex” meta tag and wait for them to be recrawled. Once they’re no longer indexed, add a “Disallow:” statement to the Robots.txt file.

Example 2: See Example 1 under “Consolidating two or more pages” below.

Sometimes you need a Blue Widget product page and a Green Widget product page because that provides the highest conversion rate from category pages in which the visitor can see all color options at once. You can either rewrite the product copy to make each of them completely unique, or you can “Rel = Canonical” to one of the color options from all of the others. After a certain scale, the latter becomes the most likely option.

Permanently pruning from the index as well as the catalog

One solution if you don’t want URLs indexed or accessed by search engines or shoppers would be to simply delete them. We do a lot more of that with blog content than we do with catalog content, such as product and category pages.

Simply delete the page and allow it to 404 or 410 if you want the URL out of the index quickly and it doesn’t have any traffic, links, sales, or purpose.

Example 1: A discontinued product page URL with no external links.

Example 2: Deep category pages showing zero products (stub pages).

Another solution is to put them behind a password-protected wall. And a far less drastic, often more useful solution is to consolidate the pages.

Consolidating two or more pages

It could be as easy as deleting the file and redirecting it to another, which would permanently remove it from both the catalog and Google’s index while consolidating traffic and page authority into the other page.

Example 1: Any time you redirect one URL to another, you are consolidating pages.

Acme Widget 1.0 is a discontinued product. Its product page URL has several high-quality external links because it was the first of its kind. This URL gets redirected to the next generation of that product line, Acme Widget 2.0, with big “New and Improved” red lettering on the page.

Example 2: Any time you use a “rel=canonical” tag with a URL other than the one in the address bar when you visit the page, you are consolidating.

Using a “rel=canonical” tag to indicate that /Mens/Accessories/Ties/ and /Accessories/Mens/Ties/ are essentially the same page (in this case, leaving both in the catalog, though there are certainly other options).

Example 3: Product variants may or may not need their own landing page. It all depends on the situation.

Combining Big Shiny Blue Widget 2.0 and Big Shiny Red Widget 2.0 via product variant dropdowns in cases where “colors” are not commonly used in searches for that product. This may or may not include any redirects.

Example 4: Often it is best to combine the content in a useful, seamless way so several average pages become one strong page.

That SEO company you hired back in 2011 put up category-style landing pages (Curated collections? Buying guides?) for every conceivable long-tail variation of product-related keyword searches. They’re indexed and in the sitemap, but your visitors don’t have any real way of getting to them via the navigation (and that’s a good thing). Some of the content is worth saving, but you don’t need ten “category” pages about exhaust manifolds. A good solution would be to take stock of the different topics and group the pages that way. Then, choose the best-performing page from each topic set, and redirect all of the others to that one after scavenging any great content they might have had for the best-performing page.

What to prune in an eCommerce content audit

Once you have made a complete inventory of all indexable catalog URLs and have settled on a general strategy of pruning out a good chunk of the site from the search indexes (at least temporarily until pages can be improved), it’s time to make some important decisions. But first, here are some things to look out for:

Thin content

Thin content comes in many forms. Most of the time the page serves a purpose on the site, which means we can’t just delete it. However, most of the time it also doesn’t have any business in the search results until the page is improved.

Example 1: Product page on which “Made in the USA” is the only description

Prune via: <META NAME=”ROBOTS” CONTENT=”NOINDEX, FOLLOW”> meta tag until useful content has been added.

Some pages do serve a purpose in the search results, even if they have “thin” content.

Example 2: Top-level category page with no static content

Do NOT prune. Just improve as soon as possible with helpful content.

Duplicate content

This can exist on the same domain, or on other websites. It is a very common problem at very large scales with enterprise eCommerce websites. And if you’re dealing with big drop-shipping plays (auto parts, SWAG…) #fuggedaboutit.

Example 1: Product page with manufacturer copy duplicated on other websites
Prune via <META NAME=”ROBOTS” CONTENT=”NOINDEX, FOLLOW”> meta tag until useful, unique content has been rewritten.

Example 2: Product variant pages (black, yellow, green, 6-pack, 12-pack…)

  • Write unique content for each SKU on its own URL, or…
  • Consolidate product variants onto one page with a drop-down selector, and then…
  • Redirect or “rel=canonical” the rest to the new page

Example 3: Indexable category pagination URLs showing the same static content

  • Only show the static content on the first page, and…
  • Prune via <META NAME=”ROBOTS” CONTENT=”NOINDEX, FOLLOW”> meta tag to paginated URLs

Underperforming content

This could include a variety of situations. Generally speaking, we look at the following areas when making judgements about whether to improve and/or remove a page:

  1. No links


  2. No shares


  3. No traffic


  4. No sales

Discontinued and long-term out-of-stock products

If it has been discontinued, or is out of stock for months at a time, consider removing these pages from the index. While it is tempting to want to hold on to traffic going into discontinued products, a better user experience would be to redirect that URL to the next generation product (or the closest category page) so a better page will start to rank for better keywords instead of landing unsatisfied searchers on an out-of-stock product page. If the out-of-stock product page also lacks any links, direct or referral traffic, it may be more efficient to remove it completely and show a 404 or 410 status code.

Building image from Gratisography.com.

Indexable search results

I recommend removing these from the index, and then blocking them in the robots.txt file, as recommended by Google here and here. However, we did have one client that was getting so much traffic to these results, it was difficult to make the case for pruning them on the spot. This is just another case of Google making liars of us.

Obviously, every situation is different and one-size-fits-all advice usually turns out to be too general for some. The above recommendations are provided as general examples only.

Packaged resources

We’ve put together a few resources that will help you break this project down into bite-sized chunks. They’re packaged into a single folder called the eCommerce Content Audit Toolkit. Here’s what it comes with:

Content audit template with automated strategies by URL
This Google Spreadsheet can be thought of as a content audit template with training wheels. Unlike the template I shared in the Content Audit Tutorial, which has 8 tabs and no strategy automation, the template above only has two tabs, one of which isn’t even actively used.

The idea is that you simply import the site crawl and URL metrics, and nearly everything else is done for you.

Experienced content auditing pros will probably want to use the original file, but feedback from other marketers indicated a need for a stripped-down version with strategy automation features. Hat tip to Alex Juel for doing a lot of the leg-work on this thing.

Content audit strategies for common scenarios
Like the automated strategy formulas for each URL in the spreadsheet above, this tool is meant to help those new to content audits when choosing an overall strategy for the project as a whole. Access it online any time at the link above. The “toolkit” includes a printable PDF version.

Example stakeholder reports
Audits mean nothing if they don’t result in actionable insights and, ultimately, implementation of your recommendations. One way to make your insights more actionable is to break them up by stakeholder. As an eCommerce SEO, you can provide added value to the rest of the company by producing reports for eCommerce directors, marketing executives, merchandisers, copywriters, developers, and more.

eCommerce content audit white paper
This is an overview of the concept with several more case studies. It would make a great introduction for marketing executives and others without a lot of technical SEO experience.

Instructions for making the most out of the toolkit
It’s no good to get a bunch of files if you don’t know what to do with them.

Other useful resources

This post was too long; I didn’t read it (TL;DR)

The two most important takeaways are:

1. Don’t be afraid to make pruning choices when the metrics back up your strategy.

When you perform a content audit, it allows you to make recommendations based on real data that can easily be shared with decision makers. You can also use case studies and small-scale tests to bolster your case.

Image used with permission from Joshua TreescapingDon’t be afraid to take out a good portion of the site if the metrics tell the story of useless URL-bloat.

2. Pruning isn’t synonymous with deleting.

You can (temporarily) remove URLs from the index while managing the copywriting process, returning them to the index as they are brought up to standards.

That’s about all I have to say about pruning eCommerce sites at the moment. Have you done a content audit yet? How did it go? What were your sticking points? Any major successes or failures?

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Thursday, January 7, 2016

Chris Bowser: Can I Sell Online Without Dealing With a Garage Full of Stuff?

Chris Bowser: One situation that prevents many people from trying to make money online, is how to sell their products without having to store the stuff in their house or garage. Most people that own homes, just don’t have the luxury of having space in their garage, especially if they already have two cars in it. Even just one car fills up the space.  Fill up a garage with one car, some tools, boxes, and a work bench (if the man of the house is a handyman and uses his garage to work at), and you end up with very limited space.

This lack of space could be a problem. However, if you know how to work the system you can make money online by selling products, yet not store anything at your house. This concept of selling products without storing the stuff in your house or garage, is known as drop-shipping. Drop-shipping is a method of fulfilling orders by selling a product.

When the customer buys the product, you contact a manufacturer regarding the order. You pay the manufacturer to create the product and drop it off at the customer’s home.  You sell the product, collect the money, and have the company that made the product, deliver the product in your behalf. Take note, you don’t need to contact a manufacturer. You can actually contact a wholesale supplier that handles the products you want to sell.

Drop-shipping carries many benefits. You don’t need to have a ton of money to buy products to sell. Drop-shipping also provides convenience and efficiency, as fulfilling orders becomes easier for you. You don’t have to worry about shipping anything. Therefore, you save on shipping costs. Drop-shipping also provides you with the flexibility to sell goods anyplace around the world. You are not confined to one location.

So how do you go about finding drop-shippers? The best way is by going to http://ift.tt/1hLDaHZ?. They sell a guide of certified wholesalers. It is important to contact only certified wholesalers, because there are many scams going around, with people claiming to be wholesalers. They advertise as such, charge you a fee, take your money, and run. Certification means they verified the wholesaler as a legitimate company.

You can find wholesalers by using Google as well. The unfortunate problem with wholesalers is that they don’t care about SEO, so you won’t see them listed in search results, at least not on page one. They will be listed, but not till page 10 or 20. For this you just have to keep digging until you find a listing. You will also find that many wholesalers don’t keep up with their website, so it may be very outdated. This doesn’t mean you should shy away from the site. Just be aware that they don’t bother with such details. When you do search on Google, don’t just use the word “wholesaler.” You may also want to use such words as “distributor,” “reseller,” “bulk,” warehouse,” and “supplier.”

When you are searching for a wholesaler, you don’t want to confine yourself to just one wholesaler. You want to work with at least two or three. What if something happened to one wholesaler. This means you would be stuck if you didn’t have a backup. Make sure  consider these factors when you are looking for a wholesaler.

You can make money selling your stuff online without it being in your garage. All you have to do is find a wholesaler, or drop-shipper (as some people call them), and when an order comes in, forward the order to the company, and collect your fee, minus what you pay the drop-shipper.

Contact us

Chris Bowser

Amazon seller, online marketer, entrepreneur, speaker and author.

Co-Founder: Online Auction Learning Center, Inc/ http://ift.tt/OidIMU

Address

94 Reservoir Park Dr.

Rockland, Massachusetts

02370

United States

Email: chris@onlineauctionlearningcenter.com

Phone: 800-554-8495

Website: http://chrisbowser.com

About.me




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via IFTTT

Chris Bowser: Can I Sell Online Without Dealing With a Garage Full of Stuff?

Chris Bowser: One situation that prevents many people from trying to make money online, is how to sell their products without having to store the stuff in their house or garage. Most people that own homes, just don’t have the luxury of having space in their garage, especially if they already have two cars in it. Even just one car fills up the space.  Fill up a garage with one car, some tools, boxes, and a work bench (if the man of the house is a handyman and uses his garage to work at), and you end up with very limited space.

This lack of space could be a problem. However, if you know how to work the system you can make money online by selling products, yet not store anything at your house. This concept of selling products without storing the stuff in your house or garage, is known as drop-shipping. Drop-shipping is a method of fulfilling orders by selling a product.

When the customer buys the product, you contact a manufacturer regarding the order. You pay the manufacturer to create the product and drop it off at the customer’s home.  You sell the product, collect the money, and have the company that made the product, deliver the product in your behalf. Take note, you don’t need to contact a manufacturer. You can actually contact a wholesale supplier that handles the products you want to sell.

Drop-shipping carries many benefits. You don’t need to have a ton of money to buy products to sell. Drop-shipping also provides convenience and efficiency, as fulfilling orders becomes easier for you. You don’t have to worry about shipping anything. Therefore, you save on shipping costs. Drop-shipping also provides you with the flexibility to sell goods anyplace around the world. You are not confined to one location.

So how do you go about finding drop-shippers? The best way is by going to http://ift.tt/1hLDaHZ?. They sell a guide of certified wholesalers. It is important to contact only certified wholesalers, because there are many scams going around, with people claiming to be wholesalers. They advertise as such, charge you a fee, take your money, and run. Certification means they verified the wholesaler as a legitimate company.

You can find wholesalers by using Google as well. The unfortunate problem with wholesalers is that they don’t care about SEO, so you won’t see them listed in search results, at least not on page one. They will be listed, but not till page 10 or 20. For this you just have to keep digging until you find a listing. You will also find that many wholesalers don’t keep up with their website, so it may be very outdated. This doesn’t mean you should shy away from the site. Just be aware that they don’t bother with such details. When you do search on Google, don’t just use the word “wholesaler.” You may also want to use such words as “distributor,” “reseller,” “bulk,” warehouse,” and “supplier.”

When you are searching for a wholesaler, you don’t want to confine yourself to just one wholesaler. You want to work with at least two or three. What if something happened to one wholesaler. This means you would be stuck if you didn’t have a backup. Make sure  consider these factors when you are looking for a wholesaler.

You can make money selling your stuff online without it being in your garage. All you have to do is find a wholesaler, or drop-shipper (as some people call them), and when an order comes in, forward the order to the company, and collect your fee, minus what you pay the drop-shipper.

Contact us

Chris Bowser

Amazon seller, online marketer, entrepreneur, speaker and author.

Co-Founder: Online Auction Learning Center, Inc/ http://ift.tt/OidIMU

Address

94 Reservoir Park Dr.

Rockland, Massachusetts

02370

United States

Email: chris@onlineauctionlearningcenter.com

Phone: 800-554-8495

Website: http://chrisbowser.com

About.me




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via IFTTT